The 7D+ Attraction brings together an immersive real life experience on-screen and sensational seat simulation coupled with special effects that are bound to enthrall our visitors. Historically, 7D Attractions have been thought of as a fringe benefit added to numerous other entertainment options in a mall or a theme park, but this idea is rapidly changing and making way for a truly world class movie experience.

The technology that goes into the making of a 7D+ Attraction is truly world class as it combines the best in the business of audio-visual equipment including extreme performance control systems and high-end simulation. The 7D+ Attraction adds a layer of immersive fun for our visitors by treating them to experience the world of not only audio-visual but also other sensory effects such as Touch (Ticklers), Smell (Aroma), Movement of Seats, Combination of Rain, Wind, Snow, Bubble, and Lightening Effects.

The entire visual pleasure is built on “Stereoscopic 3D Technology” or S3D.

The technique of creating or enhancing or enriching the illusion of depth in an image or a video footage by presenting two offset images or video footages separately to the left and right eye of the viewer is called “stereoscopy” (also called stereoscopic vision or 3D imaging or stereo 3D or S3D). The set of these 2D (x & y axis) offset images/visuals are then combined or processed in the brain instantly to give the perception of 3D depth or z axis. This can be accomplished in the following three ways:

  1. The viewers wear eyeglasses to combine separate images from two offset sources
  2. The viewers wear eyeglasses to filter offset images from a single source separated to each eye
  3. The light source split the images directionally into the viewer's eyes (no glasses required to view which is also known as Auto stereoscopy)

Motion Seats and Special effects (SFX)

The motion seat forms the core of the 7D experience wherein the guest moves in 3 DOF/6DoF (Degrees of Freedom) in space in a manner that is synchronized with the events on-screen. These motion seats are specially developed in order to simulate real life sequences that appear on-screen and are powered by world-class pneumatic actuators that make up the motion base.

Each of these pneumatic/hydraulic motion bases can host either 2 or 4 seats and houses 3 pneumatic actuators and a specialized control box. These motion bases can move in 3 different axes which are roll, pitch and heave, in layman terms, the seats move up/down, tilt forward/backward and tilt sideways up to 64 actions in 6DoF.

Seat SFX

The seats also come with several special effects that form an integral part in creating an immersive experience.

  1. Leg tickler - flexible air tubes that tickle your lower ankles
  2. Water spray - surprise water spray on your face
  3. Butt tickler - thrusting upward from the bottom seat cushion
  4. Back poker - thrusting forward from the back seat cushion
  5. Seat vibrator - complete seat vibrator mechanism
  6. Neck blast - powerful jet of air on the back of your neck
  7. Face blast - powerful jet of air on your face

Auditorium (Theatre) SFX

The auditorium houses some of the special effects.

  1. Rain effect - water sprinklers from the roof
  2. Wind effect - powerful blowers on either side
  3. Lightning effect - powerful strobe lights near the screen
  4. Snow effect - snow machines on either side
  5. Bubble effect - bubble machines beneath the screen
  6. Aroma effect - aroma machines on either side
  7. Fog/Smoke effect- smoke machine beneath the screen